Community Coffee has a history of going beyond. For four generations, the Saurage family from Baton Rouge has remained steadfast in their commitment to crafting great-tasting coffee. That’s why it was important that we capture the people behind the scenes who proudly keep this tradition going. From roasters to tasters, we put a spotlight on the hard working people who’ve been doing what they have always done since 1919 – passionately crafting truly great coffee.
CREDITS: Brian Wood, ACD/AD; Jason Niebaum, ACD/CW; Fed Pacheco, AD/Designer; Bernard Park, GCD/AD; Shep Kellum, GCD/CW; Bill Oakley, CCO
Beyond our poster series, TV, online films, and delivery trucks, I led creative efforts to carry the brand tone, look and feel into multiple consumer and business-to-business touch points. From national trade shows, presentation slides, sales sheets and in-store package displays, the campaign gained momentum as Community Coffee grew nationally.