Captain D's

It's Gotta Be D's

Captain D's had a long history of customers who loved their seafood, but their sales were dipping and the brand was in need of a change of direction and a fresh tone of voice. With the introduction of a new campaign, "When you love seafood this much, it's gotta be D's," slumping sales began to soar and the spots have become a fixture for the brand.​​​​​​​
CREDITS:  Brian Wood, ACD/AD; Jason Niebaum, ACD/CW; Bill Oakley, CCO
Captain D's "It's Gotta Be D's" National TV – Director: Benjamin Weinstein

Captain D's "It's Gotta Be D's" National TV – Director: Benjamin Weinstein

Captain D's "It's Gotta Be D's" National TV – Director: Benjamin Weinstein

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