When it comes to health insurance, Blue Cross Blue Shield was considered a top choice by many. BCBS insured 1 out of 3 Americans under the age of 65, and was the number 1 provider in employer insurance in 38 states. However, as people retired and moved into Medicare coverage, those big numbers plunged from 62% to 18% market share.
As competitors presented Medicare as a retirement and lifestyle choice, we reinforced that it’s a healthcare choice and that Blue Cross Blue Shield gives you access to more doctors and specialists, which means peace of mind through every “what if,” no matter the situation. That’s Medicare that cares back. That’s the Benefit of Blue.
CREDITS: Brian Wood, CD/AD; Mike Beamer, CD/CW; Kathleen Wille, CD/CW; Marissa Groenweghe, CD/AD; Morgan Richter, ACD/CW; Paige Miller, ACD/AD; Cherie Davies, GCD/AD; Liz Taylor, CCO