The current perception of asthma is that it’s a one-size-fits-all affair: same cause, same treatment. But that understanding flattens any other potential cause or better, more personalized treatment methods, especially when it comes to people unknowingly living with asthma that is triggered by eosinophils, a type of white blood cell.
Together with AstraZeneca and Emmy-winner and lifelong asthma sufferer Tony Hale, we created Lung Story Short, an episodic social content series wherein Tony shared his humor and relatable lived experience of asthma to show that better asthma control is possible with the right treatment approach. Our content series was rolled out across Tony’s and AstraZeneca’s social platforms, garnering 222M+ impressions in earned coverage.
CREDITS: Brian Wood, CD/AD; Kim Sheffield, ACD/CW; Karen Meilands, ACD/AD